From export orders to your own brand on TikTok Shop
Karachi is Pakistan's largest city and main port, and a large share of the country's trade passes through it. Many Karachi businesses manufacture or trade textiles, towels, bed linen, apparel, leather goods and household products, often selling in bulk to overseas buyers who put their own brand on the goods. Selling direct to consumers on TikTok Shop is a way to capture more of the retail value yourself.
It is a different business from export, though. Instead of one buyer and one invoice, you have thousands of individual customers, product reviews, returns and a shop rating to protect. The comparison below shows what changes:
| Factor | Bulk export (B2B) | TikTok Shop (D2C) |
|---|---|---|
| Customer | An importer or retailer | Individual shoppers in the US or UK |
| Pricing | Per unit in bulk, negotiated | Retail price covering fees, commission and fulfillment |
| Branding | Usually the buyer's brand | Your own brand and packaging |
| Marketing | Trade fairs and sales contacts | Short videos, affiliate creators and Shop ads |
| Delivery | Container to the buyer | Stock in a local warehouse, shipped order by order |
How selling from Karachi actually works
TikTok Shop does not currently operate a local marketplace in Pakistan. Pakistani businesses usually sell into a supported market, typically the United States or United Kingdom, through a business registered in that country, with payouts to an accepted account and fulfillment inside that market. Your goods are shipped in bulk to a US or UK warehouse, then sent to customers as orders arrive.
Requirements change, so check the current rules in Seller Center before you invest. We do not provide legal or tax advice; a qualified advisor should guide you on company formation, import duties and tax in both countries. Never register using someone else's identity or documents. Our page on selling from an unsupported country explains the routes in more depth.
Private label for Karachi manufacturers
If you already produce goods, private label lets you sell them under your own brand. Our private label service helps you plan:
- Product selection – which items from your range suit video demonstrations and impulse buying.
- Packaging and labeling – retail-ready packaging, barcodes and the care, fiber content or safety labels the target market expects.
- Bundles and sets – towel sets or bedding bundles that raise order value and help cover per-order fees.
- Listings and content – titles, images and videos that show quality, texture and size clearly.
Checking the numbers before you ship
A product that is profitable in bulk can lose money at retail once every cost is added. In the US, the referral fee is around 6% for most categories, and payment processing adds about 1–3%. UK rates vary by category, so check Seller Center. Add affiliate commission of usually 10–30%, freight, duties, warehouse and ad costs. Our free TikTok Shop profit calculator helps you test this before you book freight.
Remote onboarding from Karachi
- Video consultation – we review your products, capacity, target market and budget in Urdu or English.
- Feasibility check – we compare margins and compliance needs for your top products.
- Setup plan – you confirm business and payout arrangements with your advisor, then we handle shop setup and listings.
- Launch – stock lands at the warehouse, creators are invited and ads begin on a controlled budget.
Plans start from $299/month. If you are ever in the north, you are welcome at our Rawalpindi office and free co-working space.
TikTok Shop Hub is an independent agency and is not affiliated with, endorsed by or sponsored by TikTok or ByteDance.